Mercedes-Benz India has achieved a significant milestone by reporting its highest-ever annual sales for the financial year 2024–25. The company registered a total of 18,123 vehicles sold, reflecting a 4 percent year-on-year growth, reinforcing its position as the leading luxury car manufacturer in the Indian market.
Key Drivers of Growth
The growth was largely propelled by increased demand in the top-end luxury vehicle (TEV) segment and a sharp surge in electric vehicle (EV) sales.
- TEV models, including the Mercedes-Maybach, S-Class, GLS, and high-performance AMG variants, contributed to over 25 percent of the brand’s total sales.
- The EV segment, led by models such as the Mercedes-Benz EQB and EQS, saw a remarkable 60 percent growth compared to the previous year.
Mercedes-Benz’s focus on premium customer experiences, fast-tracked deliveries, and advanced vehicle technologies has played a vital role in attracting high-end buyers.
Emphasis on Technology and Customer Experience
Mercedes-Benz India’s success is also attributed to its Retail of the Future (ROTF) model, which allows customers to directly purchase vehicles at a transparent and consistent price nationwide. Enhanced digital platforms, online bookings, and personalized services further strengthened the brand’s relationship with buyers.
Best-Performing Models in FY24–25
The company witnessed strong performance across its key product lines:
- GLC – Emerged as the best-selling luxury SUV in India.
- E-Class – Maintained leadership in the executive sedan category.
- S-Class and Maybach – Continued to receive robust demand from ultra-premium customers.
- EQB – Recorded strong sales as the most popular luxury EV.
Statement from Mercedes-Benz India’s CEO
Santosh Iyer, Managing Director & CEO of Mercedes-Benz India, highlighted the importance of customer trust, rising demand for luxury mobility, and the role of interest rates in sustaining momentum:
“Our highest-ever annual sales reflect strong customer confidence and the growing shift toward sustainable and luxury mobility. A potential RBI rate cut in the near future could further accelerate demand.”
He also reiterated the company’s commitment to expanding its EV portfolio and investing in charging infrastructure across major cities.
Mercedes-Benz India FY24–25 Performance Summary
| Metric | Value |
|---|---|
| Total Vehicles Sold | 18,123 units |
| YoY Sales Growth | 4% |
| Share of TEV Segment | Over 25% |
| EV Segment Growth | 60% YoY |
| Top-Selling SUV | Mercedes-Benz GLC |
Outlook for FY25–26
Mercedes-Benz India plans to continue its growth trajectory by launching new models, including more electric vehicles, AMG performance cars, and upgraded luxury sedans. The company is also focused on expanding its digital and retail footprint, ensuring faster delivery timelines, and enhancing post-sales services.
With a strategic focus on innovation and customer satisfaction, Mercedes-Benz India is poised for stronger growth in FY25–26.